When autumn is mentioned, falling red, orange, or golden leaves on the mountains and streets come to mind, but it is also the signal that the intense summer heat is slowly giving way to clear blue skies accompanied by crisp air. Koreans take this as a cue for rolling into another season with different activities and traditions entirely different from summer.

Below are what Koreans prepare for as autumn rolls in:

Preparing for Chuseok, the Harvest Festival

The biggest highlight of autumn in Korea is Chuseok, often compared to Thanksgiving. Families prepare weeks in advance for this three-day holiday, which usually falls in late September or early October. Koreans shop for fresh seasonal ingredients, gifts, and special Chuseok gift sets that are beautifully packaged boxes of fruits, premium beef, honey, rice cakes, or health products. Markets and department stores buzz with activity as families stock up for the celebrations.

During Chuseok (추석 ), they all return to their hometowns to pay respects to their ancestors through ancestral rites (차례 - charye) and to enjoy traditional foods such as songpyeon (송편 - half-moon rice cakes filled with sweet sesame, beans, or chestnut paste). The preparation of these treats is often a family activity, with grandparents teaching children how to shape and steam the rice cakes over pine needles because of the unique fragrance.

Enjoying Autumn Flavors

It is the season of rich flavors, where the market overflows with seasonal produce. There are tons of persimmons, apples, pears, chestnuts, pine mushrooms, and sweet potatoes filling the market. Grilled fish, such as godeungeo (고등어 - mackerel), is abundant at home, while cafés add pumpkin lattes, sweet potato cakes, and chestnut bread to their bestselling lists. Families also begin the early stages of kimjang (김장 - kimchi-making), storing ingredients and planning for the massive preparation of kimchi that will sustain families throughout winter.

Fashion and Shopping

Even the shift in seasons must affect the wardrobes. Shopping districts like Myeongdong and Dongdaemun see a rush of people buying cozy sweaters, trench coats, scarves, and boots because autumn is considered one of the most stylish seasons and perfect for layering clothes. Cosmetic brands also launch special autumn collections, with earthy tones and hydrating skincare products to protect against the drier air.

Outdoor Adventures

Autumn is perhaps the most beloved season for outdoor activities. The mountains, parks, and temples are filled with people who want to admire the stunning foliage. Popular spots like Nami Island, Seoraksan National Park, and Gyeongju are littered with autumn leaves, attracting hikers, families, and photographers. Even in the streets, people stroll along the Han River or visit palace grounds to soak in the scenery. There are also festivals like the traditional music, Andong Mask Dance Festival, Jinju Namgang Yudeung (남강 유등 - Lantern) Festival, and various foliage festivals that offer cultural performances.

Koreans celebrate autumn with gratitude and togetherness. It’s the season that unites them to pay respect, enjoy the family bond, and enjoy good foods. Maple trees shine the best as they shed their orange leaves happily and beautifully.

Happy Autumn!